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I-am were tasked with redesigning one of ben & jerry's flagship european stores creating the ultimate ice cream retail design experience in soho, london. Ben and jerry’s ice cream 1997 ben and jerry’s perry odak 1997 background ben cohen and jerry greenfield were childhood friends born four days apart. Ben & jerrys homemade case solution,ben & jerrys homemade case analysis, ben & jerrys homemade case study solution, case summary history ben cohen and jerry.